Side Hustle Honors Awards

Project: Side Hustle Honors Awards Logo & Brand Style Sheet | 2021

• Redesigned the logo for the Side Hustle Honors Awards, a special awards ceremony in St. Louis, Missouri.

• The awards recognize successful “Side Hustlers” across the St. Louis area who maintain side hustles while working full-time jobs.

• Created a brand style sheet alongside the redesigned logo to provide the client with a structured reference for future branding needs.

Problem: Redesigning the Logo & Establishing Brand Guidelines

• The client needed a redesign of their existing Side Hustle Honors Awards logo.

• The organization did not have established brand guidelines to provide consistency for future branding.

• The project presented an opportunity to provide the client with both a professionally redesigned logo and a structured brand reference document.

Role: Graphic Designer & Brand Designer

• Led the redesign of the Side Hustle Honors Awards logo.

• Developed a brand style sheet to accompany the redesigned logo.

• Created the style sheet as a resource the client could use for future branding purposes.

• Delivered the final logo and brand style sheet to the client.

Duration: 2021

• Completed the Side Hustle Honors Awards logo redesign and brand style sheet in 2021.

• The client subsequently hired me again in 2022 to design the logo for the Side Hustler Jr. Awards.

Audience: St. Louis Side Hustlers

• Successful “Side Hustlers” across the St. Louis area.

• Individuals maintaining a side hustle while working a full-time day job.

Outcome: Expanded Client Relationship

• Successfully delivered the redesigned logo and brand style sheet.

• The client returned in 2022 for a second branding project: the Side Hustler Jr. Awards logo.

• The Side Hustler Jr. Awards recognizes exceptional teens and young adults who run successful side hustles while pursuing their education and maintaining high academic achievement.