Webster University Stand Out Undergrad Campaign
During my tenure at Webster University, I have developed a deep understanding of the university’s brand identity and values. I have successfully collaborated with the creative team and multiple departments and ensured that all visual communications align with the institution's goals. Notably, I contributed heavily to the redesign of Webster University's visual identity from 2022–24. It has been instrumental in enhancing the brand's recognition and appeal.
The previous visual identity was outdated and did not resonate well with current and prospective students, faculty, and stakeholders. There was a lack of consistency in the application of the university's visual elements across various platforms, leading to a fragmented brand perception. In addition, the existing design did not fully capture the vibrant and inclusive spirit of Webster University, limiting its appeal and engagement with our target audiences.
The redesigned visual identity has been instrumental in strengthening Webster University’s brand presence. It has garnered positive feedback from the community, increased engagement, and provided a fresh and cohesive look that aligns with our mission and values.